Skip to main content
Parade in South Dakota a chance to ‘greenlight’ veterans
veterans

When Rapid City, South Dakota, brought back its Veterans Day parade this year after cancelling last year’s event due to the pandemic, Black Hills Energy employees were there to recognize the sacrifice our veterans make.

Five local employees took part in the parade, which started at 11:11 a.m. on Thursday, Nov. 11. They drove Black Hills Energy’s electric Ford Mustang through downtown Rapid City and handed out green lightbulbs to the crowd.

The lightbulbs are part of the Greenlight a Vet program, which asks people to change one of their outside lights to green. Wal-Mart started the program to spark a national conversation about recognizing our veterans and “greenlighting” them forward as valued members of the community when they return from military service.

The color green is also meant to symbolize hope, renewal and well-being.

Thank you to all veterans and their families!

We partner with our communities and customers, providing the kind of energy that fuels those areas and the lives of those we serve. Feel free to share the stories and photos. Make sure to tag us on FacebookInstagram, LinkedIn and Twitter.

Positive Energy

  • Our team in Frederick, Colorado, partnered with our Energy Efficiency team and was a proud ice sculpture sponsor at the town of Frederick’s Festival of Lights event. In doing so, we got to witness the sculptors create our Black Hills Energy logo in ice! This event was a great opportunity to create…
  • Santa’s elves in our Blytheville, Arkansas, Division have been working to make this a Christmas to remember for several local children. Our team adopted three anonymous “angels” off the Blytheville Elementary School’s Angel Tree for children in need. The goal was to spend $100 for each child but…
  • Each year, the United Way of Northwest Arkansas’ Joy of Sharing program benefits about 80 pre-K children with families who may find themselves in a tight spot during the holiday season. This year, employees from our Rogers and Fayetteville, Arkansas, divisions stepped up to sponsor children in the…
  • Our Iowa team has been busy spreading holiday cheer by supporting non-profit organizations in their communities. Each year the Decorah, Iowa, team volunteers at the Clayton County Food Shelf in St. Olaf, Iowa, to pack 225 holiday meal kits for people in need.  Our crew in Newton, Iowa, helps with…