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Louie the Lightning bug shares smart advice | South Dakota
louie

"Play it safe around electricity!" That's the primary message of Louie the Lightning Bug and he's sure been a busy bee so far this year!
Whenever Louie makes a special appearance on behalf of Black Hills Energy, kids are drawn to his big bug smile and multi-armed (or maybe they're legs?) embrace. Louie's alter-ego is Steve, Black Hills Energy's director of business development & strategic training.

“Louie the Lightning Bug creates value. He simply provides our brand a safety message, character and face to entertain and engage with all age groups at many events supported by our Black Hills Energy family,” Steve said. “Recently I have been fortunate to portray Louie at hockey games, fundraising events and other gatherings. I am honored to witness, firsthand, how Louie’s big smile brings big smiles to others. Now that’s value!”

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Positive Energy

  • This year’s 811 Day was a huge success in Wyoming!  Our employees visited local excavators in Wyoming communities, including Douglas and Casper, delivering more than 20 coolers with iced down water and Gatorade to keep crews cool and to deliver an important reminder – always call 811 before you…
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