"Play it safe around electricity!" That's the primary message of Louie the Lightning Bug and he's sure been a busy bee so far this year!
Whenever Louie makes a special appearance on behalf of Black Hills Energy, kids are drawn to his big bug smile and multi-armed (or maybe they're legs?) embrace. Louie's alter-ego is Steve, Black Hills Energy's director of business development & strategic training.
“Louie the Lightning Bug creates value. He simply provides our brand a safety message, character and face to entertain and engage with all age groups at many events supported by our Black Hills Energy family,” Steve said. “Recently I have been fortunate to portray Louie at hockey games, fundraising events and other gatherings. I am honored to witness, firsthand, how Louie’s big smile brings big smiles to others. Now that’s value!”
We partner with our communities and customers, providing the kind of energy that fuels those areas and the lives of those we serve. Feel free to share the stories and photos. Make sure to tag us on Facebook, Instagram, LinkedIn and Twitter.
Positive Energy
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Our team in Frederick, Colorado, partnered with our Energy Efficiency team and was a proud ice sculpture sponsor at the town of Frederick’s Festival of Lights event. In doing so, we got to witness the sculptors create our Black Hills Energy logo in ice! This event was a great opportunity to create… -
Santa’s elves in our Blytheville, Arkansas, Division have been working to make this a Christmas to remember for several local children. Our team adopted three anonymous “angels” off the Blytheville Elementary School’s Angel Tree for children in need. The goal was to spend $100 for each child but… -
Each year, the United Way of Northwest Arkansas’ Joy of Sharing program benefits about 80 pre-K children with families who may find themselves in a tight spot during the holiday season. This year, employees from our Rogers and Fayetteville, Arkansas, divisions stepped up to sponsor children in the… -
Our Iowa team has been busy spreading holiday cheer by supporting non-profit organizations in their communities. Each year the Decorah, Iowa, team volunteers at the Clayton County Food Shelf in St. Olaf, Iowa, to pack 225 holiday meal kits for people in need. Our crew in Newton, Iowa, helps with…