Skip to main content
Louie the Lightning bug shares smart advice | South Dakota
louie

"Play it safe around electricity!" That's the primary message of Louie the Lightning Bug and he's sure been a busy bee so far this year!
Whenever Louie makes a special appearance on behalf of Black Hills Energy, kids are drawn to his big bug smile and multi-armed (or maybe they're legs?) embrace. Louie's alter-ego is Steve, Black Hills Energy's director of business development & strategic training.

“Louie the Lightning Bug creates value. He simply provides our brand a safety message, character and face to entertain and engage with all age groups at many events supported by our Black Hills Energy family,” Steve said. “Recently I have been fortunate to portray Louie at hockey games, fundraising events and other gatherings. I am honored to witness, firsthand, how Louie’s big smile brings big smiles to others. Now that’s value!”

We partner with our communities and customers, providing the kind of energy that fuels those areas and the lives of those we serve. Feel free to share the stories and photos. Make sure to tag us on FacebookInstagram, LinkedIn and Twitter.

Positive Energy

  • A hot, windy day in southwest Nebraska generated $3,768 as Black Hills Energy employees, family and friends putted for a playground. The Central Region's 4th Annual Golf Tournament was hosted in McCook, Nebraska this year on Sept. 30 at Heritage Hills Golf Course.  The tournament, with a field of…
  • On Friday, Sept. 22, the Kearney office went to the dogs…literally! To show support for the local community and hold an event to coincide with the area Junk Jaunt, a garage sale was hosted to benefit the Kearney Area Animal Shelter. Committee members met and chose the animal shelter as the charity…
  • Each year Black Hills Energy is able to support United Way in a Day of Caring event as part of the Season of Giving campaign. Several employees from the Bluffs facility in Iowa joined together to help the New Visions Homeless Services get ready for their December Community Christmas by sorting…
  • South Dakota Mines recently recognized our company as the 2023 Community Champion at their annual state-of-the-university address in Rapid City. Our company was the business recognized this year for having dedicated time, treasure and talent to further the mission of the school. Attendees of the…